I wish that whole cultures could change overnight. You can't move from e-mail to channel-based messaging in that short amount of time. Here's how he framed it in comments on the company's Q1 earnings call back in June: A frequent lament of Slack CEO Stewart Butterfield back in the spring was that his product was too hard to just pick up. Their success came because swapping in-person collaboration for video meetings is pretty straightforward, even though fatiguing - whereas learning how to use Slack is something people have to work at. Investors had been disappointed with Slack's performance during the pandemic, when the world switched en masse to remote working, and the likes of Zoom and Microsoft Teams saw adoption soar. Its stock has rocketed on the news, while Salesforce's has dipped. The market's reaction to the rumored deal is that Slack is doing well to sell up while it can. Slack's ambition has held it back this year Still, here's why the deal could make sense. But Salesforce was also once in talks to buy LinkedIn, and then Twitter, so don't hold your breath just yet. With Salesforce due to report quarterly numbers next Tuesday and its annual Dreamforce event a day later - albeit virtual this year - it makes sense that Salesforce would want to spend Thanksgiving weekend closing this rumored $17 billion deal. According to a report in The Wall Street Journal, CRM giant Salesforce is in advanced talks to buy enterprise messaging platform Slack.

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